Task 1

Do you agree or disagree with the following statement?

Children should be encouraged to watch or listen to the news from an early age.

Use details and examples to explain your opinion.

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Task 2

Reading

Reference Books Cannot Leave Library

The university library has a valuable collection of reference books, which students have been able to take home fo up to three days. However, the university library has recently decided that students will no longer be able to borrow reference books for use at home. This new policy will help to ensure that all students have the opportunity to use the reference books in the library at any time. Also, since reference books are difficult to replace if they are damaged or lost, making them only available in the library will protect them.

The man expresses his opinion about the plan described in the notice. Briefly summarize the plan. Then state his opinion about the plan and explain the reasons he gives for holding that opinion.

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Task 3

Reading

Fear Appeal

Companies use various advertising strategies to encourage consumers to purchase products or services. One strategy used by some companies is a fear appeal. With this strategy, the company creates an advertisement that will first cause consumers to feel afraid of some possible negative event or outcome. Then the advertisement suggests that its product or service can help prevent that negative event or outcome. When this strategy is effective consumers pay attention to the fear appeal and are motivated to buy the product or service as a solution to prevent the possibility of a negative outcome.

Describe the concept of a fear appeal and explain how the example from the professor’s lecture illustrates the concept.

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