Task 1

Do you prefer listening to recorded music or going to live music performances?Explain why.

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Task 2

Cancel the Poetry-Reading Club

I propose that the university cancel the poetry-reading club. The poetry-reading club attendance reached an all-time low this semester and fewer and fewer students have expressed interest in attending the weekly meetings. With so few students participating, there is really no purpose to this club. Students who desire to listen to poetry can easily go to the library to borrow CD recordings. The library has a large collection of poetry CDs that nobody is using. I see no real need to maintain an on-campus poetry-reading club.

In the listening the woman expresses her opinion about cancelation of the poetry-reading club. State her opinion and explain the reasons she gives for holding that opinion

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Task 3

Test Marketing

Test marketing is a tool used by companies when they are launching a new product or marketing campaign to provide the company insight into the probable market success of the new product or effectiveness of the marketing campaign. Test marketing can be used by a business to evaluate factors such as the performance of the product, customer satisfaction or acceptance of the product, the required level of material support for the full launch and distribution requirements for a full launch.

How does the example given by the professor help illustrate the meaning of test marketing? Use specific details in your answer.

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