260725雅思纸笔听力Part3-Shampoo Marketing Project

260725雅思纸笔听力Part3-Shampoo Marketing Project-托您的福
260725雅思纸笔听力Part3-Shampoo Marketing Project
260725雅思纸笔听力Part3-Shampoo Marketing Project
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260725雅思纸笔听力Part3-Shampoo Marketing Project
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Questions 21–26
Choose the correct letter, A, B or C.
21Janet says that over time, shampoo has become
a cheaper product.
more hygienic in its effects.
a different kind of commodity.
22What does Janet say about ‘bad hair days’?
They really do exist.
Women worry about them more than men.
Their name is inaccurate.
23What do Janet and Michael say about the chemicals used in shampoos?
All shampoos contain the same chemicals.
The chemicals are believed to be dangerous.
The presence of the chemicals is rarely publicised.
24According to Janet, printing directly onto shampoo bottles, rather than onto labels,
costs more.
looks less attractive.
takes a lot longer.
25With regard to environmental issues, Michael and Janet want to investigate
the appearance of shampoo bottles.
variations in the weight of shampoo bottles.
the source of recycled plastic in shampoo bottles.
26Michael bases his own shampoo purchase decisions on his
loyalty to certain brands.
desire to get value for money.
willingness to try new products.
Questions 27–30
According to the speakers, what is the main advertising focus of each of the following shampoo advertisements? Choose FOUR answers from the box and write the correct letter, A-G next to questions 27–30.
Shampoo advertisements
27. Zing 27
28. Splash 28
29. Just go 29
30. Brozene 30
Advertising focuses
A link to relaxation
B enviable lifestyle
C natural ingredients
D masculine image
E product reliability
F romantic interest
G use by celebrities

答案:

 

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