听力音频：
Questions 31-40
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Advertising Effect
The important factor to consider
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The 31……………….. that customers must travel affects the probability that they will buy the product.
Methods of communication
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Advertising slogans are easier to remember if there is a 32……………….. played with them.
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Mandy’s Candy Store appeals to people’s sense of 33……………….. to draw in customers.
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To an ad campaign for digital products, it is 34……………….. that is extremely important.
Effect on your product sales
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The customer’s 35……………….. after he or she experiences the ad is most important.
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Marketing strategies • On international flights, it is wise for advertisements to be displayed in the common 36……………….. of most passengers.
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Very few young people buy 37………………..
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The UNESCO website would be a good place to advertise for companies aiming to improve the 38………………..
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One good location to place ads for suntan lotion is the 39………………..
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A good scene for a water purification commercial would be wonderful sights of a 40………………..
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