听力音频：
Questions 31-40
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
The impacts of advertisements on consumers
Introduction
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31…….is an important factor in people’s choices of where to shop.
Different features of advertisements
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Visual aids
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32……. , e.g. catchy commercial music
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Scent, e.g. shops selling 33…….and perfume spread irresistible scents
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Culture, e.g. people remember the airline advertisements in their own 34…….
Research aim
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Consumers’ 35…….toward different advertisements
Findings
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Advertisements that fit viewers’ 36…….are more influential, e.g. an anti-plastic advertisement has convinced consumers to shop with their own 37…….to improve the environment.
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Difference of platforms affects viewers responses, e.g. advertisements on 38…….are less effective to young people.
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Localisation of the advertising is critical, e.g. people find the 39…….less attractive in hotels near the seashore.
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Location of advertisements plays an important role, e.g. billboards on tourists’ way to scenic sites like 40…….can spoil visitors’ moods.
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