听力音频：
Questions 21-25
Choose the correct letter, A, B or C.
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What does the tutor think of Laura’s essay on the chocolate company? A it fails to mention different tastes and ingredients. B it fails to mention different advertisement campaigns. C it puts too much emphasis on domestic market.
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What is the key to increasing global sales of a product? A making profits B better quality C international marketing
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What is the problem of the international marketing campaign? A fails to meet the local demand B fails to improve brand images C fails to meet international standards
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What is the fault in management strategies when the company was taken over? A They laid off too many people at the office. B They adopted the wrong management policies. C They wrongly replaced local managers.
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What area does the tutor suggest Laura to study further? A global trade B global management C global marketing
Questions 26-30
Which statement applies to each of the following companies?
Choose FIVE letters from the box and write the correct letter, A-F, next to questions 26-30.
Case study
A quick dispense
B improved workforce
C bargaining power
D relocation of head office
E wrong timing of global change
F optimize the supply chain
26 Drayman’s………..
27 Multiplan………..
28 Elbies…………
29 Grandview………
30 Emerson………..
答案
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