听力音频：

Questions 21-25

Choose the correct letter from A–G

What are the advantages of the following types of advertising media?

A. no geographical limits

B. precise targeting of consumers

C. a captive audience

D. no need for intermediaries

E. up-to-date information

F. networking opportunities

G. relatively long-lasting

Advertising media

Questions 27–30

Choose the correct letter, A, B or C.

What advice about budgeting for TV advertisement did Michael find most useful? A. companies produce the advertisements themselves B. keep some funds in reserve for business is slow C. show the advertisements less frequently
Why does Michael decide to omit discussion of TV companies making advertisement? A. it is irrelevant to the assignment B. it covers a wide range of companies in the world C. it will make the assignment too long
What do the speakers think can help companies develop effective advertisements? A. getting feedback from customers B. their own experience C. ask staff for advice
Michael wants to use a video to show how an advertisement is affected by A. the actor B. the unclear purpose C. the wrong voice